This blog is intended to take a deeper look at social media – social media for the brand. It’s going to get into the touchy feely side. We’re going to take a step back from all the metrics and best practices that direct our social strategies and look into what all that strategy is designed to do, talk with people. We’re going to look at how we talk to people as people not as customers, activist, or supporters so that when those people become customers, activists, and supporters, they’re our customers, activists, and supporters.